Justus orchestrated a bold and innovative marketing campaign for their "Baby Bricks" project by covertly installing their artwork in iconic art institutions like the Louvre and Tate Modern. This audacious move, inspired by guerrilla art tactics, involved unauthorized placement of their pieces within these esteemed galleries.

The surprise installations generated significant buzz, capturing the attention of both the public and the media, and dramatically boosting the visibility of the project. This daring strategy proved highly effective, with the "Baby Bricks" collection achieving a complete sell-out within just 10 minutes of its release, showcasing the potent impact of creative and unconventional promotional methods in the art industry.