Just Bricks was conceived during a period marked by an explosive interest in NFTs, where the market was saturated with complex digital artworks. Justus, however, chose to simplify. They selected the brick, a fundamental building block in the physical world, as their muse, transforming it into a valuable commodity in the digital realm.

Each Just Bricks NFT features an image of a brick, uniquely designed and imbued with individual characteristics, making each piece distinct. The idea was to juxtapose the ordinary with the extraordinary, placing these digital bricks in settings that ranged from mundane urban walls to illustrious galleries, thereby challenging perceptions of value and art in the digital age.

The credibility of Just Bricks as a legitimate form of art was significantly enhanced by its exhibitions at some of the world's most prestigious art venues—The Louvre in Paris, Tate Modern in London, and ARoS in Denmark. These exhibitions served not only as a platform for greater visibility but also as a bold statement in the ongoing debate about what constitutes art in the contemporary world.

By securing spaces in such iconic galleries, Just Bricks transcended the initial skepticism around its artistic value. Critics who once questioned whether a digital image of a brick could be considered art were confronted with its acceptance and celebration in the high art world. The presence of Just Bricks in these respected institutions underscored a compelling argument: if a piece is displayed in the Louvre, recognized universally as a beacon of fine art, how can its status as art be denied?

The project was not just an artistic endeavor but also a social commentary. It explored themes of utility, value, and absurdity—prompting discussions about what constitutes art and worth in a digital ecosystem increasingly driven by novelty and speculation.

The reception of Just Bricks was overwhelmingly positive, with the art community and digital investors alike praising its innovative approach. Critics lauded the project for its audacity to sell something as ubiquitous as a brick image for high prices, effectively critiquing the sometimes arbitrary valuations in the NFT space.

Furthermore, the project has inspired other artists and creators to explore simple concepts, turning everyday items into thought-provoking and valuable digital assets. This has contributed to a diversification of the NFT market, expanding its appeal and accessibility.

Today, Just Bricks continues to inspire and challenge. The collective behind Just Bricks, Justus, remains committed to their ethos of "Staying Curious Through Art," consistently pushing the boundaries of digital artistry.